ASICS used specialized material called as Gel for providing better comfort. ASICS Gel technology reduces the impact strength, offer better shock absorbing capability to players or athlete.
ASICS Gel technology is applied at following key areas of Shoe:
ASICS Gel Technology at Rear Foot:
A special shape gel material inserts are proved at rear side of shoe. This special material insert provide better shock absorption and quick response from shoe. This also helps in smooth transfer from one step to another.
ASICS Gel Technology at Fore Foot:
Fore foot is important area and it is main area of a badminton player as most of the impact load fist feels at the mid of the forefoot. Asics introduces innovative shape gel material at the forefoot of the shoe which absorb sudden impact load to foot and provide best comfort to player.
Impact Guidance System:
Asics Impact guided system is series of small components added into shoe which basically offers better stability and smooth transfer of foot. IGS system developed by ASICS company is the series of inter linked component mechanism which basically developed to provide superb stability.
Extreme Heel Counter:
Heel counter is the a concept in which extra support is provide to heel so that better stability can be provide to shoe. This minimizes the unwanted heel movement and offer better stability of player’s foot.
Another good concept so that player can perform the easily landing.
Stability is very important for badminton players. More stability with better comfort will always helps player to perform better. Better Stability also helps badminton players for better court covering.